Head of marketing - blockchain & crypto-currencies

Item ID:
Hong Kong
Commerce & Industry, Financial Services
Global Markets, FX
Job Type:
Published Date:
12 June 2018
12 July 2018
Warwick Pearmund

My client is a US company expanding into Asia. They are comprised of engineers and financial technology experts who are building a global, decentralized, peer-to-peer trading network centred around Ethereum-based tokens. The Asia Marketing Lead will play a crucial role in defining and executing marketing and community building across Asia.


  • Create and execute localized marketing strategies and campaigns for new product and platform launches across HK, China, Japan, Korea, and the rest of Asia
  • Come up with story ideas and leverage existing and new relationships with media, influencers, partners etc to identify and amplify opportunities
  • Manage relevant partners, agencies, and team members to ensure deadlines and deliverables are on track
  • Owning market analysis and gathering insight on industry activities across Asia
  • Tracking market-level KPIs and regional budgets
  • Maintain connectivity and alignment with the global marketing teams


  • Have a successful track record of being a marketing leader for other global B2B and B2C mandates, not necessarily related to Blockchain
  • Have community building, project management, and event planning experience
  • Have exceptionally strong organizational skills and be incredibly detail oriented
  • Be excited about a fast paced and global work environment
  • Be knowledgeable, and curious, about the Blockchain industry, landscape and competition
  • Be adaptable to the constant evolution of the industry

This is a full time role based in Hong Kong but with occasional travel to the rest of Asia and the USA

Must be fluent in English and Chinese, with Japanese or Korean a plus

Your details
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
Must be .doc, .docx, .pdf or .rtf and 1Mb or less
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